Leclerc - a new story for the Romanian market

The last days the Romanian press announced with emphasis that Leclerc, the french retailer, will enter also the Romanian market and that for the moment nobody from Leclerc is open to discuss the subject. It is all the time like that. Since 2000 when Carrefour entered the Romanian market, this secret approach is pending and all new retailers were introduced by the business media in the same way. I really don't understand why, after 11 years, this paranoia is still remaining when it is obviously that the retail is a very fluid business, moving from market to market, from concept to concept and from a policy to an other. It is normal that every year a new retailer will enter the market or the existing retailers will renew their policy, will come with new format or commercial strategy.

Facebook -un instrument complet de marketing

As fi redundanta si repetitiva sa fac un rezumat despre toate cifrele legate de Facebook care il transforma dintr-o retea de socializare intr-un instrument de marketing complet. Si in orice caz cifre si date am auzit si la conferinta Social Networks Conference din iulie 2011 si vom auzi pe 29 noiembrie de la Social Networks Strategy, eveniment realizat de Evensys si despre care am scris mai in detaliu aici. Voi fi acolo si impreuna cu multi bloggeri si oameni activi in online vom transmite si impartasi vesti bune. Daca Tesco, Lidl, P&G folosesc cu succes Facebook in alte tari, de ce nu ar merge si la noi? Cu succes, adica isi aduc clienti si bani din marketing facut pe Facebook. Isi umanizeaza relatia cu clientii - cumparatori sau consumatori. Daca oamenii acum socializeaza pe Facebook.... cine vrea sa fie acolo sa ii asculte si sa le si comunice ceva, nu are decat sa fie prezent acolo.

On-line shopping - Romanian shopper already loves it!

In Romania the internet penetration is stil low, around 36% of the population were Internet users in 2010 if we lok into the Eurostat statistics. But, the evolution is good , social media is attracting people and they like to stay on internet. Romania is on the last place in European Union also for usage of internet for commerce....so, there is stil a large place to grow.