Own Brands

I intend in the next period to write something about Own Brands , but until than just some thoughts:
- own brands are welcome when your store brand is succesfull, when shoppers just love your store, they want to take home a bit of your store and they are happy to see that own brands are on the shelves;
- own brands shouldn't be a copy paste of the products that you already sell from your supliers, it is not enough just to change the packaging, put something in plus or in minus;
- own brands shouldn't be out of stock never ever..if your own products are missing from your shelfs, what about the rest of the assortment?

Own brand products are part of your identity!